Scaling in Human Societies


How and Why Size Matters
  • Dunbar's Number

    By Michael Goff
    Dunbar’s number, first proposed by the anthropologist Robin Dunbar (1992), proposes to explain the size of human social groups in terms of brain size. A common rule of thumb is that stable human social groups, based on mutual interpersonal knowledge, have a maximum size of around 150 people. Dunbar’s number... [Read More]
  • Zipf's Law

    By Michael Goff
    Zipf’s law, developed by the linguist George Kingsley Zipf in 1932 (Zipf (1932) and also presented in Zipf (1949)), is an observation of word frequency, and how the most common words in a language appear more often than others. It has been applied to many other contexts, especially to the... [Read More]